Updating websites often require specialized IT staff and time. Old content persists long after it’s no longer relevant. This makes your Website less interesting to potential online visitors.

Fortunately, we can help. All of the websites we create are “CMS Style”, meaning that each site includes a fully integrated content management system (CMS) that allows users with basic word processing knowledge to make changes and updates to the website without the cost of additional web development.

Website Architecture

BlueTree makes the architecture of your site a priority. Our clients’ sites feature intuitive, user-centered design. Navigation is easy, allowing visitors to find what they need where they expect it, reinforcing your value and driving sales.

We are able to do it through our integrated approach to Web marketing, which includes:

•    A thorough understanding of your target users
•    Simple, easy-to-navigate sites
•    Quickly recognizable links
•    Concise, relevant information
•    Constant measurement and revisions based on users’ experience

Strategy & Planning

Developing a sound strategy for your Web site is critical to its success. At BlueTree, all our clients are assigned a dedicated customer relationship team that includes:

•    Team leader
•    SEO specialist
•    Conversion improvement specialist

Together we will:

•    Define your organization goals
•    Identify your Key Performance Indicators and Measurables
•    Learn what your competitors are doing
•    Identify the keywords that best describe your organization
•    Understand your targeted users and determine how your site will help them achieve their own goals

We will then be able to develop a user-centered Web site that:

•    Offers the information your customers want
•    Is easy to use
•    Drives conversions
•    Measures what matters

For more information on Website Design please contact a representative!