BlueTree helps our clients’ Web sites achieve turbocharged results through submissions to online directories from Google, the Open Directory Project (ODP) or DMOZ, Yahoo and others.

These directories are compilations of hand-picked sites organized by category and personally chosen by editors who look at:

• Relevance
• Web site structure
• Content quality
• Ease of use

Unless you know what each directory is looking for and its own unique standards, choosing the right directory and submitting your Web site for inclusion can be time-consuming and unproductive. Creating a directory strategy that works in conjunction with all your other online marketing programs brings a whole new level of complexity. That’s why BlueTree is here to help.

Not only do we identify the directories that are relevant for your business, but our experienced Web marketers know the different directories’ guidelines and how to manually submit your site for the best results. This is accomplished by:

• Researching and identifying the best categories for your business
• Writing rich descriptions that highlight information that will draw in key customers
• Developing concise text that explains your business, your products or your services
• Employing keywords and keyword phrases that drive search engine placement
• Including relevant facts about your business and eliminating internal jargon that can turn off customers
• Choosing the specific URL the directory should be linking to

Effective directory submissions will:

• Drive targeted traffic to your site
• Help search engines find your site
• Result in higher ranking in online searches
• Increase sales and grow your bottom line

Together, we’ll set measurable goals for your program, and we’ll analyze and present results in an easy-to-understand format that allows you to maximize your return on investment.