Pay per click marketing is also known as PPC, paid search marketing, cost per click (CPC), paid listings, and sponsored links. Pay per click marketing is results-based marketing at its finest – you pay only when people look at your information.

At BlueTree, our Web marketing team develops effective PPC campaigns that integrate our clients’ business and online marketing goals. Examples include:

• Unparalleled exposure – placement on the first page of search results
• Targeted advertising – keywords and keyword phrases bring pre-qualified users to your site
• Immediate results – PPC listings go into effect immediately
• Flexibility – sponsored link advertising can be tweaked anytime during the program
• Cost-effectiveness – you pay only when a user visits your site via a sponsored link

The benefits of pay per click marketing far outweigh the costs, which is why it is such an effective form of marketing. You get targeted traffic to your site that's looking for you. It's easily measurable (all the search engines provide conversion tracking), and it often yields a great return on investment (ROI).