BlueTree specializes in Student Acquisition services for local and regional schools.

Our BlueTree Student Acquisition services customize an Internet marketing and advertising strategy for your school to drive pre-qualified visitors to your website.

Our team has extensive experience using Internet marketing strategies to acquire new students enrolled in your school. BlueTree realizes the need for our School clients to establish an online presence both through direct online advertising and relationships through local listing sites.

BlueTree understands the School industry, and most importantly, how your prospective families use the web to search for schools in which to enroll their children. We customize a complete web marketing strategy that includes Pay per Click advertising, directory listings, and inclusion in local listing websites.

Our custom marketing solutions allow your website marketing plan to focus on key users and weed out unwanted or unqualified visitors. For example, a Private School in San Diego, California sees the need for having a presence under the phrases “San Diego private school” and “San Diego prep school” and wants to avoid anyone looking for a school in New York, Florida, Michigan, etc. No problem! Our research team researches possible keywords that we call "negative keywords" and fine tune your marketing plan to make sure your marketing dollars are being spent on qualified website visitors.

Your target market is defined and reaching key users is not difficult when you have a diverse marketing strategy in place to attain prospective families, increase enrollment, and grow your school. BlueTree realizes that dollars set aside for advertising need to have positive, measurable results.

Our three-month commitment allows schools the ability to enter a new marketing arena without a long-term commitment. Our clients quickly come to realize the value of their strong web presence and the results are measurable!

Student acquisition on the web through Pay per Click Management is not as competitive as other facets of business. With Pay per Click marketing being less than a decade old, PPC is still a fairly new advertising medium that has proven results.

Choosing the keywords that bring you the highest margin, can be put into place and have immediate results through PPC marketing.

Not sure your prospective families are using the web to find your school?

Yes, they are. Parents are looking for schools on the web, and if you do not have first page presence on the web, chances are you won't be considered in their enrollment decision.

For more information on our Student Acquisition Services please contact a representative!