5 Things to Look For When Hiring a Benefit Auctioneer
When it comes to organizing a benefit auction, one of the most important decisions you'll make is choosing the right auctioneer. A skilled benefit auctioneer does much more than just facilitate bidding, but also brings energy and a strategy to the event. The right person can be the difference between meeting your fundraising goals or falling short. So how do you choose the right auctioneer for your event? Here are key things to look for when hiring a benefit auctioneer to ensure your fundraiser is a success.
Experience With Benefit Auctions
Not all auctioneers are equal in their experience. While some might specialize in estate sales or car auctions, a benefit auction requires specific skills tailored to nonprofit fundraising. This matters because a benefit auctioneer understands the unique dynamics of charity events including how to appeal to donors emotionally, while keeping the momentum high.
When interviewing potential candidates, ask about their previous experience with similar events and what their process is to engage donors. If they have them, request testimonials from prior clients. Someone who knows the ropes of benefit auctions will bring tried-and-tested strategies to help increase revenue, manage time effectively, and engage your donors.
Strong Public Speaking & Stage Presence
A strong benefit auctioneer isn’t just skilled at calling out bids, but also a captivating entertainer who can draw in your audience. Fundraisers rely heavily on energy and excitement, and your auctioneer sets the tone for the entire event.
When vetting auctioneer candidates, pay attention to their ability to speak clearly, confidently and authentically. How do they adapt to different audience moods? Many auctioneers will have demo reels or videos of past performances. Watch these to get a sense of their stage presence.
Understanding The Charity’s Audience
Every benefit auction attracts a specific crowd. From corporate donors and local businesses to families supporting a school, or individuals invested with your nonprofit’s mission, knowing how to speak to the room is one of the most important parts of an auctioneer. An experienced auctioneer will take the time to understand your audience’s demographics, preferences, and reasons for being at the event.
Ask potential hires how they research and tailor their approach for different types of audiences. Someone who has performed at both black-tie galas and casual community events will likely have the adaptability you need.
Proven Tactics To Increase Auction Fundraising Success
Your ultimate goal for a charity auction is to maximize the amount of money raised for your cause. This is where hiring a strategic auctioneer becomes critical. A good benefit auctioneer doesn’t just facilitate bidding, but also implement strategies that help drive revenue beyond your goal expectations.
Look for an auctioneer who knows how to effectively:
Set opening bids strategically to generate and maintain excitement without overwhelming attendees.
Encourage competitive bidding through humor, stories, or by creating a sense of urgency.
Spotlight high-value items to generate interest among bidders.
Certifications & Professional Affiliations
When hiring a benefit auctioneer, professional credentials and affiliations can be a strong indicator of their expertise and commitment to excellence. Here are the top certifications and affiliations to look for:
Benefit Auctioneer Specialist
Benefit Auctioneer Specialist is the gold standard certification for benefit auctioneers. It indicates the auctioneer has undergone specialized training in fundraising strategies, audience psychology, and nonprofit event best practices. “Only 10% of auctioneers worldwide [hold] the prestigious Benefit Auctioneer Specialist Designation (BAS).”
Certified Auctioneer
The Certified Auctioneers (CAI) Institute is a three-year executive development program. CAI graduates are leaders in the auction industry and bring advanced business, marketing, and leadership skills to any event.
National Auctioneers Association
National Auctioneers Association (NAA) membership shows a commitment to ongoing education, ethical standards, and professional development. NAA auctioneers have access to the latest tools, training, and trends in fundraising.
State Auctioneer Licensing Or Certification
Depending on your state, auctioneers may be required to hold a state license. Even if not required, choosing someone who is licensed or certified in your state ensures they comply with local regulations and understand legal and tax implications.
Professional Affiliations In Fundraising Or Nonprofit Networks
Being a member of the Association of Fundraising Professionals (AFP), local nonprofit organizations, or event planner associations shows that the auctioneer is engaged with the nonprofit world and understands the bigger picture of fundraising beyond just the auction.
A benefit auction is more than just an opportunity to raise funds, but also an experience that connects donors more deeply to your cause. Choosing the right auctioneer can elevate this experience, ensuring everyone leaves inspired and excited to support your mission further.
We can also help make your benefit auction a memorable experience for everyone with our no risk auction catalog offering one-of-a-kind events and travel experiences. Book a consultation with us to learn more.